SOCIAL & CONTENT CREATION

UPFIELD

Being the largest plant-based group in the world, Upfield wanted an agency to manage their regional marketing efforts for their global brands Violife, Flora and Blue Band including socials, influencer marketing, and content.

Fully Responsive Side Menu Animation/Interaction

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10 M+

Reach

3 M+

Engagement

3

Brands managed

FEATURED IN

Trusted by

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The Execution

We took the time to understand the global team’s objectives and laid out a plan to localise the plan, in order to better engage the UAE audience. Our always-on approach for influencers and media-spend was pivotal to hit the numbers that we did. Fireflies was in constant touch with their teams in HQ to ensure we don’t compromise on individual brand identities.

Our strategies led to 2 brands winning gold and bronze awards in their global annual meet. It was one of the best results that the brands achieved since their launch in the region.

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Related case studies

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